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The gap we saw in American youth sport

American youth sport is enormous, loved, and unregulated. There is no national standard for who coaches children, no inspection of the sessions they run, and no mark a parent can check before handing over their child and their money. Providers doing it right are indistinguishable — at the moment of choice — from providers doing it cheap. That's the problem accreditation exists to solve.

A membership body built for providers

YSPN is a professional body, not a certificate mill. Members get the standards library, independent observation, the parent-searched directory, first access to certified young coaches, and an operations arm that runs the parts of the business providers are bad at — behind people whose credentials are on the page.

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“Parents shouldn't need luck to find a safe, brilliant program. They should need one look — at one mark.”

James Moore · Founder

YSPN's mission, vision & values

Mission

To set the national standard American youth sport is missing — and make meeting it the best commercial decision a provider can take.

Vision

Every child in America coached safely, by qualified people, in programs held to one visible standard their parents can check.

Values

Independent. The judgement is never for sale — see how our observers work.

Preventative. We catch issues before they become problems — the standard improves providers, it doesn't just rank them.

On the provider's side. A bar with a ladder: every standard ships with the tools and training to reach it.

[ Founder portrait ]James Moore, Founder of YSPN

James Moore, Founder of YSPN

I've spent my career in youth sport — building and running programs, training the people who deliver them, and watching what one good coach does to one child's week. I've also seen the other side: the shortcuts, the unvetted hires, the sessions nobody ever watches. The difference between the two is invisible from the parking lot.

YSPN is the body I kept waiting for someone else to build. One standard, independently observed, with everything a provider needs to reach it — and a parent audience that makes reaching it worth the work. [Founder's note: James — this section is yours to rewrite in your own words; it's the one slot on the site with no format.]

James Moore · Founder

YSPN works alongside The Nurture GroupFirst Step TrainingJr ProJr Coach AwardThe Movement Hub

Where we are

1
national standard, over five pillars
5
standards domains
4
launch markets — LA, TX, FL, NY
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marks ever sold without observation

Join YSPN to set the standard youth sport is missing

One national standard. One mark parents trust. One membership that makes both work for your business.

Become a founding member